The Cowboys riddle. Perhaps we can safely call it a riddle. The consensus is that the Cowboy is seen "two" more times. Often the third, or fourth appearance if you count them all is as he passes by in the background of the dinner party scene. Assuming that he is actually seen two more times as is the consensus then can we assume Adam did bad? If that is correct then what would be the action or lack of action that would result in a bad outcome, warranting a second appearance of the Cowboy?
We believe Adam is following orders, and doing "good" when he chooses to say "this is the girl" when a blonde actress named Camilla Rhodes auditions by singing "I've Told every Little Star". The actress is the same actress in the head shot that he objected to at the board meeting. His objection is noteworthy as it would appear he knows "that girl" as he exclaims is not in his film. Why the objection and refusal to accept and cast her?
Now I am aware of the theory that the Cowboy scene is the moral dilemma that Diane must consider. If it is not, and there is no real indication that it is more true than any other theory then what is the moral imperative Adam would have faced and the consequences of his choices and actions? We are naturally inclined to believe the "good" life meant morally good, we don't really see an Adam who is embracing a "bad" life. He is kind to his assistant, the valet, and he is the one cheated on by Lorraine, he also has a good relationship with Cookie, and is not adverse to mixing it with dregs so to speak.
This "good" life he doesn't care about just may be "The Good Life". The Cowboys arrival is announced by flashes of electricity, this often accompanies those entities that feed off of pain and sorrow, Wyndom Earle knows them as the Dugpa in Twin Peaks, and they are always up to no good. BOB wanted to be Laura. What fate befalls Diane? For her pain and sorrow, Adam and Camilla reap "The Good Life"?
Consider this, the Cowboys riddle is not an indication of the moral choice per outcome. Telling Adam what he must do, then following up with the riddle, one more time for "good", two more times for "bad". Taken like this one may see the price paid for selling out, betraying ones own principals. This resonates as David Lynch stands on principal.


